Bright Beginnings is a program for expectant mothers created to encourage moms-to-be to start taking care of themselves and their babies as soon as they find out that they are pregnant.
Enrollment: Upon enrollment, members receive a complimentary copy of “Mayo Clinic Guide to a Healthy Pregnancy” book.
Incentive: Members who go to all perinatal (prenatal and post natal) care appointments with their physicians and provide proof they followed their doctors’ care and visit schedule receive $100 Carter’s clothing gift card and a book.
Specialized maternity care management: Members who enroll in the first trimester will receive an initial assessment to determine risk status. Reassessments also will occur in the second and third trimesters when appropriate. Expectant mothers at higher risk will be enrolled in high-risk care management.
Work with a Care Manager who will coach you and create a personalized care plan. Care Managers ensure you receive the education, resources, coaching and coordination of care with your physician(s) to better manage your condition.
Conditions eligible for care support include:
- Chronic obstructive pulmonary disease (COPD)
- Coronary artery disease
- Congestive heart failure
To speak with a Care Manager, call toll-free at 800-627-6655.